Wednesday, 10 November 2010

The new newspaper?

Is the newspaper industry about to get more competitive? Well this is what many people are pondering with Apple's Ipad and other similar devices coming onto the scene more people are switching there habits to digital media. Meaning newspapers like the Guardian and Economist will lose there appeal in paper form, it will cost jobs but maybe save the planet. So is the switch worth it? Yes, the Sun, Daily star and all the papers that spell life out in half a syllable will keep producing as there target audience will probably not have the time nor money to look at an Ipad or similar. Where as business people who commute to work via the tube or train will have time to read and will not have to worry about getting a paper before boarding etc. So cleaner and more efficient use of time is becoming more of a trend. The question is will the big read papers lose there appeal in paper and digital form? With Ipad's allowing internet access (obviously that's how you get your newspaper... ) then why do you need to download a paper? If you know the web well enough which I'm sure Economist reader's (they know everything... Apparently!) will have website's that they constantly view and have certain trends that they follow, so why would a newspaper say any different? AND these readers are clever so saving money will come into it as well... I wait with bated breath...

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