Changing perceptions

After seeing a video from Mcdonald's produced by VCCP (one of my favourite agencies) it got me thinking of what other jobs have a bad name because "it's just another job?" I myself am fortunate to be involved with a lot of exciting projects and roles, but what happens when I am short of pennies? Without some pennies I would not be able drive, eat or even have a social life! So during periods when times are short it's about getting stuck in a working for whoever will pay you! I have worked for a local Real Ale Pub which is part of Titanic brewery's growing empire for the last 5 years and come into contact with various people from various walks of life, So far I have:

• I have built up a repertoire with regular customers, earning their trust meant that I would be able to recommend other brands to them knowing what they liked the taste of through their normal drinks.
• On occasions when the pub was in between Assistant Manager’s I became a shift manager taking control during the time when the managers had time away.
• My attitude towards customers is that every penny is worth something and going the extra mile to just make them smile might just earn you a drink from them…

So what's bad about this? This is just the same as any other job that involves working with other people and the general public.

So well done Mcdonald's for coming out and addressing this issue! Just shows SOME students really do get of their backsides and work!

Follow this link to watch the video...

http://www.brandrepublic.com/bulletin/digitalambulletin/article/1043091/mcdonalds-fresh-push-combat-mcjob-perceptions/

Prichard

WHAT ON EARTH!

Well I can't believe what I've just seen! A police tractor, really how is this going to help catch drinkers, druggies, burglars and many other illegal goings on? Do they have a lot speeding tractors in the countryside? Do they have tractor races on fields? Hmmm...

It is actually part of an awareness campaign that has been set up for the Lincolnshire Farm and Country Business Watch scheme. It is a bit of fun but conveys a serious message. The tractor will be a star attraction at farmers' markets, where it will be used to raise awareness of crime prevention techniques...

The new newspaper?

Is the newspaper industry about to get more competitive? Well this is what many people are pondering with Apple's Ipad and other similar devices coming onto the scene more people are switching there habits to digital media. Meaning newspapers like the Guardian and Economist will lose there appeal in paper form, it will cost jobs but maybe save the planet. So is the switch worth it? Yes, the Sun, Daily star and all the papers that spell life out in half a syllable will keep producing as there target audience will probably not have the time nor money to look at an Ipad or similar. Where as business people who commute to work via the tube or train will have time to read and will not have to worry about getting a paper before boarding etc. So cleaner and more efficient use of time is becoming more of a trend. The question is will the big read papers lose there appeal in paper and digital form? With Ipad's allowing internet access (obviously that's how you get your newspaper... ) then why do you need to download a paper? If you know the web well enough which I'm sure Economist reader's (they know everything... Apparently!) will have website's that they constantly view and have certain trends that they follow, so why would a newspaper say any different? AND these readers are clever so saving money will come into it as well... I wait with bated breath...

BBC's World of Invention... the lovable plasticine duo

I came across the new series of Wallace and Gromit's world of invention this week and thought how engaging the whole campaign was. The hands on approach is well thought through and the game is just superb. I have played it many times now just because it's funny and different, which is what makes this lovable duo stand out. They have always been fond favourites of mine and have enjoyed every film that has been produced throughout my childhood. I just hope hope they don't disappear soon... The program kind of reminds me of the gadget show but has a more unique way of engaging using the models to get to different target audiences from the young to even the older generation...

Go on! Have a go it's crackin!

http://www.bbc.co.uk/bbcone/wallaceandgromit/

Prichard

Budding Account Planner ready to go live…

Rich Barnett is soon to get into the advertising industry; this planner will be launching himself shortly before Easter 2011 ready to make his mark on the world. Rich has already gained many years of experience through his live briefs and work experience that have not only developed his skills as a planner but his can do attitude and belief that brings out the best brands. Rich described himself as “Honest and Traditional” and has been remarked as an old person in young clothing from many people, but don’t let this put you off Rich as he can communicate to everyone and get into everything that is thrown at him. This hard working Stokie is ready for the world, but is the world ready for him?


Now for the other bits...


Rich is a 24-year-old student currently studying Advertising and Brand Management at Staffordshire University and will be graduating in the summer of 2011.

Rich also likes to make the most of his spare time using his season ticket to Stoke City and by driving Steam Trains at the Foxfield Railway…

Flash Mobs...?

The fantastic new T-Mobile advert filmed in Heathrow Airport "Welcome Back" has got me thinking about flash mobs. The amount of effort that goes into the production of these cannot only be done by a creative agency surely? How the songs mix and congeal must have used Choreography and brought skills from other sectors to the industry. This has made me ask the question are choreographers the new marketeer? There involvement in campaigns is becoming far more influential as everybody tries to make the adverts king of prime time TV with there show stoppers. It has also made me to look into the Fluxus movement which is latin for 'to flow', this is basically what happens in all of the T-Mobile adverts and campaigns. The involvement of composers is becoming and more and more so are marketeers going to be needed in the future??? Hmmm....